The Cinch Blog
Providing you with helpful marketing and business tips, tricks, and advice to maximize your spending.
Repeat vs. Retained Customers: Don’t Confuse the Two—Your Strategy Depends On It
Let’s get honest for a second: most of us have, at one point or another, tossed all our “returning customers” into one mental basket. (Don’t worry, you’re not alone—I did it too before I knew better!) But in our world, the difference between repeat and retained...
Top Retention Trends B2C Marketers Can’t Ignore
We’re talking AI breakthroughs, hyper-personalization, omnichannel integration, smarter loyalty programs, and the underappreciated MVP—emotional intelligence.
Cinch in the Spotlight: Justin Rae Discusses the Subscription Economy
Subscriptions are transforming industries, and multi-location businesses are starting to take notice. But what does it take to successfully implement subscription revenue models at scale?
Cinch in the Spotlight: Justin Rae Talks Promotional Tactics
In his latest thought leadership piece for Street Fight Magazine, Justin Rae, CEO of Cinch, explores the challenges and opportunities facing franchise marketers in what he calls the “post-promo era.”
Mapping the Post-Purchase Journey: What Most Brands Miss
Let’s begin with a telling statistic: 83% of consumers think the post-purchase experience could be improved, yet only 18% of retail leaders believe this (Radial). That’s a major disconnect. If you’re in the business of creating loyal customers, this is your cue to...
Announcing Our New Partnership With The Auto Repair Boss
We’re proud to announce a new partnership with The Auto Repair Boss, a leading automotive repair business broker.
Emotional vs. Transactional Loyalty: Are Your Customers Here for Love or Discounts?
Understanding emotional and transactional loyalty could be the key to building long-term customer relationships.
5 Quick, Proven Re-Engagement Tactics (That You Can Launch This Week)
You know that sinking feeling when you check your customer data and see a bunch of people looking like they’re ghosting you? Yeah, same. Customers are clicking less, buying less, and just generally acting like you don’t exist. The good news? Re-engagement doesn’t have...
3 Ways to Use a Customer Data Experience Platform (CDXP) to Win Back Lost Customers
Every marketer has felt it: that sinking realization when a once-loyal customer disappears. They stop opening emails. They stop clicking. Eventually, they stop buying. It’s easy to chalk it up to natural churn—but what if you could have seen it coming? That’s where...