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Franchise Marketing Needs a New Playbook for the Post-Promo Era
By Cinch CEO Justin Rae
In his latest thought leadership piece for Street Fight Magazine, Justin Rae, CEO of Cinch, explores the challenges and opportunities facing franchise marketers in what he calls the “post-promo era.”
For years, promotional marketing—think “20% off” emails and BOGO social ads—has been the go-to strategy for driving short-term results. But as Rae points out, today’s customers are savvier. They expect more than just discounts; they crave relevance, perfect timing, and authentic connections.
Rae argues that the old playbook of promo-driven campaigns is no longer enough to build sustainable growth. Instead, he introduces a smarter approach that focuses on:
- Understanding customer motivations
- Leveraging real-time data
- Creating meaningful relationships
From advanced segmentation to intent-based timing and balancing local and corporate strategies, Rae outlines actionable steps for franchise brands to thrive in this new era.
If you’re ready to move beyond the coupon and embrace a more sustainable, customer-centric marketing strategy, this article is a must-read. Discover how leading brands are rewriting the rules and creating a competitive edge that goes far beyond discounts.
👉 Click here to read the original article on Street Fight Magazine.
About Justin Rae
Justin Rae is the CEO and co-founder of Cinch, a company revolutionizing how multi-location businesses close the data gap. By enabling brands to better communicate with, retain, and drive value from loyal customers through omnichannel communication, Rae is at the forefront of transforming franchise marketing strategies for the modern era.
About Street Fight Magazine
Street Fight Magazine is a leading publication dedicated to the intersection of technology, marketing, and local commerce. It provides insights, strategies, and thought leadership for businesses navigating the rapidly evolving landscape of hyperlocal marketing and multi-location operations.
