The best follow-up isn’t the most personal one. It’s the fastest one. Businesses that win on retention have stopped relying on their team to remember — and started building systems that never forget.
Building Effective Customer Journeys: Best Practices and Smart Implementation
Not all customer journeys are created equal. While it’s tempting to think that stringing together a few automated emails and calling it a day is enough—seasoned marketers know there’s an art and a science to building journeys that actually mean something to both your...
Top 5 Takeaways: Avoid the Coupon Trap to Stop Eroding Brand Value
Coupons and “flash sales” are a tempting quick fix for brands—but behind all those promotions lies a sneaky habit: the dreaded coupon trap. This isn’t just another call to tighten margins. The episode spotlights how spray-and-pray couponing can quietly erode brand...
Spam vs. Email Marketing: The Fine Line Between Annoying and Awesome
Spam is not limited to offers of foreign inheritances or obvious scams. Even legitimate marketing can quickly cross the line into spam territory when it becomes intrusive, irrelevant, or lazy.
Top 5 Takeaways to Scaling Personalization Without Losing the Human Touch
Ever feel like you're stuck between a rock and a hard place? You want to grow your business, but every time you scale up, something gets lost in translation. Your customers start feeling like just another number, and suddenly that personal touch that built your...
AI in Marketing: Redefining How Marketers Personalize Experiences
As marketers, we’re standing at this fascinating crossroads where technology is about to flip everything we thought we knew about connecting with customers.
4 Trust-Building Email Automations That Feel Human—Not Spammy
Here are four trust-building email automations that foster loyalty, keep things personal, and steer clear of that dreaded “spammy” zone.
Marketing Micro-Moments: Target Customers When It Matters
Learn how to identify marketing micro-moments using behavioral data to capitalize on these blink-and-you’ll-miss-it opportunities.
Direct Mail Benefits You Can’t (and Shouldn’t) Ignore
The Power of Direct Mail in a Digital World In a world full of digital noise, how do you make your marketing actually stand out? It feels like we’re all just shouting into the void sometimes, right? But what if the key wasn’t a new app or another social media...
Moving Beyond Demographics: How Data-Driven Personalization Is Changing Everything
Demographics are handy; they’re the training wheels of personalization. But in 2025 and beyond, if all you’re doing is segmenting based on someone being a 42-year-old woman living in Denver who “probably drinks oat milk,” you’re missing out.
6 Segmentation Strategies That Actually Drive Repeat Purchases
You’ve spent months perfecting your campaigns, fine-tuning your website, and wrangling every marketing tool under the sun to secure a sale. Then the customer buys… and disappears. Poof. Just like that. Sound familiar? And in today’s competitive market, where customer...
5 Ways Digital Agencies Can Make Content Creation Future-Ready
To stay future-proof themselves for the road ahead, digital agencies must prioritize five foundational shifts.
5 Quick, Proven Re-Engagement Tactics (That You Can Launch This Week)
You know that sinking feeling when you check your customer data and see a bunch of people looking like they’re ghosting you? Yeah, same. Customers are clicking less, buying less, and just generally acting like you don’t exist. The good news? Re-engagement doesn’t have...
3 Ways to Use a Customer Data Experience Platform (CDXP) to Win Back Lost Customers
Every marketer has felt it: that sinking realization when a once-loyal customer disappears. They stop opening emails. They stop clicking. Eventually, they stop buying. It’s easy to chalk it up to natural churn—but what if you could have seen it coming? That’s where...
What Sephora and Starbucks Get Right About Omnichannel—And How You Can Too
In today’s world, customers move effortlessly between online and offline experiences—and they expect your brand to do the same. That’s the promise of omnichannel marketing: a seamless journey where every interaction, whether it happens in-store, on a website, or...
Omnichannel Marketing Strategies: Multiply Your Campaign Performance
Omnichannel marketing creates a unified and consistent brand experience. Whether your customer is thumbing through the mail, checking emails, or browsing your website, they encounter the same brand vibe, building trust and recognition along the way. This...
The Case for Customer Retention: What the Data Says About Growing Smarter
Learn how AI, personalization, and automation help businesses build customer loyalty and see revenue growth.
Handwritten Notes for Businesses During the Holidays
A handwritten note can help you stand out from other businesses during the holidays and make a big impression.