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Data-backed insights into what keeps customers coming back.
Guest post by Tammy James, The AI Griot Studio Television did not disappear. It moved. Nearly half of television viewing now happens through streaming, giving pest-control companies the ability to reach potential customers on the largest and most influential...
Every missed call is a missed customer. Here's how to stop losing them — before the end of the day. You're in the middle of a job. A customer call comes in. Nobody answers. They don't leave a voicemail. They don't call back. They find someone else. This happens dozens...
Marketers excel at creating demand. You spend countless hours and significant budget on strategies designed to guide a prospect from awareness to consideration and, finally, to conversion. You use sophisticated tools to track engagement across your website, email...
Keeping customers engaged after the holidays doesn’t have to be complicated or expensive. It’s about consistency and connection.
Marketing often feels like a guessing game, but recognizing the simple difference between these two promotional tools can make a real impact. One acts as a handshake to a new customer, and the other as a high-five to a loyal regular. While they serve different...
Connecting with customers is a big part of growing your business, but clear, respectful communication is key. Before you send out marketing messages, it's important to follow the rules around getting permission—aka “opt-in.” This playbook gives you everything you need...
The difference between lost and lapsed customers isn’t just about definitions—it’s about recognizing that your inactive customers have different needs.
Let’s get honest for a second: most of us have, at one point or another, tossed all our “returning customers” into one mental basket. (Don’t worry, you’re not alone—I did it too before I knew better!) But in our world, the difference between repeat and retained...
We’re talking AI breakthroughs, hyper-personalization, omnichannel integration, smarter loyalty programs, and the underappreciated MVP—emotional intelligence.
Let’s begin with a telling statistic: 83% of consumers think the post-purchase experience could be improved, yet only 18% of retail leaders believe this (Radial). That’s a major disconnect. If you’re in the business of creating loyal customers, this is your cue to...
Understanding emotional and transactional loyalty could be the key to building long-term customer relationships.
You know that sinking feeling when you check your customer data and see a bunch of people looking like they’re ghosting you? Yeah, same. Customers are clicking less, buying less, and just generally acting like you don’t exist. The good news? Re-engagement doesn’t have...
Every marketer has felt it: that sinking realization when a once-loyal customer disappears. They stop opening emails. They stop clicking. Eventually, they stop buying. It’s easy to chalk it up to natural churn—but what if you could have seen it coming? That’s where...
Alright, quick question for you: What’s your Net Promoter Score? Don’t worry if you don’t know the answer off the top of your head—but trust me, it’s time to find out. NPS® is one of those tools in your marketing toolbox that does more than meets the eye. It gives you...
Did you know it costs five times more to acquire a new customer than to keep an existing one? That stat isn’t just a fun fact—it’s a reminder that retention should be at the core of your growth strategy. If your franchise is spending heavily on customer acquisition...
Learn how AI, personalization, and automation help businesses build customer loyalty and see revenue growth.
Reducing customer anxiety builds trust and loyalty, leading to repeat business and positive recommendations.