Ad Audiences
Optimize Digital Ad Audiences and Spend
Let Cinch’s robust customer data inform your digital ad audiences and optimize your ideal customer profile for lower spend and higher return on investment.
The Problem
Tired of Dealing with These Common Challenges?
Expensive Acquisition
Struggling to define your best audience? Feeling like ad spend is going to people who aren’t converting?
Lifecycle Nurturing
Does your business fail to nurture leads effectively? Or are you crossing your fingers that ads are enough?
Wasting Ad Spend
Does your system automatically remove prospects when they complete a purchase to stop wasting ad dollars?
The Solution
Helping Every Location Stand Out and Scale
Cinch helps B2C businesses spot the stores delivering consistent success—then helps you replicate the winning formula across every location.
High-Intent Audiences
Build Audiences Based on Customers That Actually Convert
Start saving on ad spend while boosting your ROAS like never before. Cinch streamlines and cleans your customer data, identifies your top buyers, and then builds precision “actalike” ad audiences with immediate impact.
Omnichannel Support
Support Ads with Email, Text, and Direct Mail Messages
Nurture your digital ad prospects with an omnichannel approach for the best results. With Cinch you can build out a full lifecycle marketing strategy that includes email, SMS, direct mail, as well as digital ads.
Cost Savings
Add and Remove Customers at Every Stage of Their Journey
Because Cinch removes prospects from ad audiences once they make a purchase, you don’t keep spending marketing dollars unnecessarily. Cinch lets you add or remove customers at every stage of the buying journey.
Franchises and Multi-Unit Businesses Have Unique Challenges
Ad audiences certainly move the needle for your business, but you need all the right tools working together in one cohesive platform.
Boost open and click rates with our deliverability tech.
Text Messaging
Communicate directly with customers—or en masse.
Direct Mail
Send a single personalized postcard or by the thousand.
Online Reviews
Automatically request and respond to online reviews.
Trackable Links
Boost customer engagement and track campaign efficacy.
Surveys
Get real-time feedback, insights from customers.
Landing Pages
Collect and integrate opt-in and contact information.
Coupons
Create trackable coupons and prove your ROI.
Frequently Asked Questions
Yes. Cinch can pull in location data for ad audiences. Group segments based on a customer’s last transaction location, all customers within a certain mile radius of each store, and more.
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Cinch builds ad audiences using first-party customer data, meaning the data you already collect.
This includes purchase history (what customer bought and when), engagement data (who opened emails, clicked links, or visited your website), behavioral triggers (actions like abandoned carts, service visits, or loyalty program activity), and CRM data (customer profiles, past interactions, and preferences).
This data helps us ensure highly targeted, relevant audiences rather than relying on broad demographic data.
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Cinch helps reduce wasted ad spend by ensuring your ads only reach people most likely to convert. For example: retargeting engaged customers, suppressing irrelevant audiences, using predictive insights, and combining channels for a truly omnichannel approach.
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Join the Cinch Community
We’re passionate about helping you achieve sustainable growth. If you’re looking to empower your brand and create experiences that drive loyalty, we’re here to help.
Discover what Cinch can do for your business today.