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New integration gives operators a first-of-its-kind tool to connect customer passion with personalized marketing — turning game-day energy into repeat visits and long-term loyalty
The Partnership
Cinch, the customer data experience platform built for B2C brands, today announced a strategic partnership with SportsDataIO, an award-winning sports data and content provider producing millions of data points across hundreds of sports and thousands of leagues globally through robust APIs and predictive engines.
What the Integration Does
The integration connects SportsDataIO’s real-time sports data feeds directly into Cinch’s omnichannel marketing platform — enabling local and multi-location businesses to trigger personalized campaigns based on live fan sentiment, team performance, and regional sports moments. For operators who already know their customers but struggle to reach them at the right time with the right message, this partnership adds a powerful new signal layer to the Cinch platform.
Already Proving Itself in the Field
The use case is already proving itself in the field. Tire Discounters, a regional auto service brand, has piloted the integration to connect real-time fan passion with timely, relevant outreach — driving measurable excitement and incremental visits from their existing customer base.
“The SportsDataIO and Cinch partnership is a great example of real-time data powering custom customer communications,” said Gabe Davis, Partnership Manager at Cinch. “When a fan’s team wins on Sunday, the right message from a local brand on Monday doesn’t feel like marketing — it feels like the brand gets them. That’s the kind of relationship that keeps customers coming back.”
What the Industry Is Saying
That sentiment is echoed by SportsDataIO’s own team, who see the Cinch integration as a signal of where sports data is heading.
“It’s one thing to see sports data power a fantasy platform or a sportsbook — that’s expected,” said Vinny Romano, Customer Success Director at SportsDataIO. “It’s another thing entirely to watch Cinch use real-time fan passion to create genuine excitement around local brands like Tire Discounters. It shows that the most compelling use cases sometimes come from the most unexpected places.”
What It Means for Cinch Customers
For Cinch customers, the integration opens a new job to get done: reach the right customer at a moment of genuine emotional relevance, without adding operational complexity. Fan behavior becomes a behavioral trigger — the same way a visit history or purchase pattern would — powering automated journeys that feel personal rather than programmatic.
The Cinch–SportsDataIO integration is available now for Cinch platform customers. Contact sales@cinch.io to learn more.
About Cinch
Cinch is the customer data experience platform that turns customer data into action — helping multi-location brands deliver smarter, more personalized marketing that drives retention, frequency, and revenue. Every customer, made more valuable. Learn more at www.cinch.io.
About SportsDataIO
SportsDataIO is an award-winning sports data and content provider producing millions of data points across thousands of games annually through robust APIs and predictive engines. Learn more at sportsdataio.com.
Media Contact
Gabe Davis: gabe.davis@cinch.io
