When you get it right, customers stick around longer, they spend more, and they happily sing your praises.
Articles: Actionable Thought Leadership
Mapping the Post-Purchase Journey: What Most Brands Miss
Let’s begin with a telling statistic: 83% of consumers think the post-purchase experience could be improved, yet only 18% of retail leaders believe this (Radial). That’s a major disconnect. If you’re in the business of creating loyal customers, this is your cue to...
Marketing Micro-Moments: Target Customers When It Matters
Learn how to identify marketing micro-moments using behavioral data to capitalize on these blink-and-you’ll-miss-it opportunities.
Moving Beyond Demographics: How Data-Driven Personalization Is Changing Everything
Demographics are handy; they’re the training wheels of personalization. But in 2025 and beyond, if all you’re doing is segmenting based on someone being a 42-year-old woman living in Denver who “probably drinks oat milk,” you’re missing out.
6 Segmentation Strategies That Actually Drive Repeat Purchases
You’ve spent months perfecting your campaigns, fine-tuning your website, and wrangling every marketing tool under the sun to secure a sale. Then the customer buys… and disappears. Poof. Just like that. Sound familiar? And in today’s competitive market, where customer...
Emotional vs. Transactional Loyalty: Are Your Customers Here for Love or Discounts?
Understanding emotional and transactional loyalty could be the key to building long-term customer relationships.
5 Quick, Proven Re-Engagement Tactics (That You Can Launch This Week)
You know that sinking feeling when you check your customer data and see a bunch of people looking like they’re ghosting you? Yeah, same. Customers are clicking less, buying less, and just generally acting like you don’t exist. The good news? Re-engagement doesn’t have...
3 Ways to Use a Customer Data Experience Platform (CDXP) to Win Back Lost Customers
Every marketer has felt it: that sinking realization when a once-loyal customer disappears. They stop opening emails. They stop clicking. Eventually, they stop buying. It’s easy to chalk it up to natural churn—but what if you could have seen it coming? That’s where...
What Sephora and Starbucks Get Right About Omnichannel—And How You Can Too
In today’s world, customers move effortlessly between online and offline experiences—and they expect your brand to do the same. That’s the promise of omnichannel marketing: a seamless journey where every interaction, whether it happens in-store, on a website, or...
What’s Your Net Promoter Score (NPS) and Why Does It Matter?
Alright, quick question for you: What’s your Net Promoter Score? Don’t worry if you don’t know the answer off the top of your head—but trust me, it’s time to find out. NPS® is one of those tools in your marketing toolbox that does more than meets the eye. It gives you...
Retention Is the New Acquisition: Mastering Lifetime Value Across Your Franchise Network
Did you know it costs five times more to acquire a new customer than to keep an existing one? That stat isn’t just a fun fact—it’s a reminder that retention should be at the core of your growth strategy. If your franchise is spending heavily on customer acquisition...
HubSpot Isn’t Built for Local Businesses—Cinch Is, and Here’s Why
If you’re a local business or franchise struggling with HubSpot, you might be asking: Is HubSpot good for B2C? That’s because HubSpot was primarily built with B2B companies in mind, which can make it challenging for businesses like yours to use effectively. Unlike...
Omnichannel Marketing Strategies: Multiply Your Campaign Performance
Omnichannel marketing creates a unified and consistent brand experience. Whether your customer is thumbing through the mail, checking emails, or browsing your website, they encounter the same brand vibe, building trust and recognition along the way. This...
The Case for Customer Retention: What the Data Says About Growing Smarter
Learn how AI, personalization, and automation help businesses build customer loyalty and see revenue growth.
What Marcus Sheridan Taught Me About Not Being Boring (And Why Your Website Probably Sucks)
I watched a session with Marcus Sheridan at the Home Service Growth Summit recently, a conference put on by Kenneth "Shark" Kinney intended to empower home service businesses to grow and scale more effectively. Sheridan took the title of the best presentation, in my...