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When it comes to running a successful quick lube and car wash business, staying ahead in marketing is just as important as keeping cars running smoothly. Enter Jay Ferrick, the marketing manager for Oilstop Drive Thru Oil Change and Happy’s Car Wash, overseeing 30 quick lube locations and 6 car washes across the West Coast.
In this case study, Jay shares how Oilstop’s switch to Cinch revolutionized their marketing strategies, giving them the tools to engage customers more effectively, drive mid-week traffic, and achieve remarkable business outcomes. From automated journeys to targeted campaigns, discover how Cinch became the engine behind Oilstop’s marketing success.
⤵️ Download the Full Case Study
Oilstop’s previous email and direct mail vendor, Throttle, didn’t allow them to have complete control over their email management.
When Oilstop changed their email tool to Klaviyo, they learned that while it was great for e-commerce, it didn’t quite fit their needs in the oil change industry. They needed something more tailored and flexible.
Consolidating everything under one umbrella with Cinch gave them the freedom to send emails and postcards whenever they wanted, with full control over the content and logistics.
With Cinch, they’ve set up automated email, text, and direct mail journeys that keep their guests informed and engaged without requiring constant hands-on attention.
Oilstop utilizes email broadcasts and targeted email campaigns sent to specific customer segments with special promotions.
Cinch’s direct mail feature lets Oilstop send personalized postcards to their guests, adding a tangible touch to their digital marketing efforts.
Cinch’s reporting and attribution tools give Oilstop’s team clear insights into their campaign performance, helping them make data-driven decisions.
Oilstop used to send one email a month for holidays or promotions. But with Cinch, they’ve upped their game to one email a week. These emails highlight specific promotions and are strategically sent mid-week when their locations tend to be slower.
The result? A dramatic increase in mid-week car count without any dip in weekend numbers. Guests can now enjoy their weekends more, having taken care of their oil changes during the week. Bonus: Oilstop hasn’t seen an increase in unsubscribes.
Plus, whenever it looks like they won’t hit revenue, they activate a targeted email campaign. In Cinch, they can easily segment their target audience and send emails and texts instantly. The Oilstop team sees immediate car count impact every time.
Oilstop optimized their Google Search Ads landing pages. Instead of just giving away a coupon code, they ask for an email address or phone number. This approach has helped them collect 100k leads, which are then fed into automated journeys.
And when someone calls their store, managers ask for the customer’s phone number or email and share a coupon code right then and there, for additional leads.
Oilstop is working on reducing site and bay time to increase their customer satisfaction and loyalty. When guests wait longer than they’d like, Oilstop follows up with an automated email. It includes an apology from their CEO with a coupon for their next visit. They’re hoping this shows guests that they care about their experience and their time.
Oilstop moved to paperless invoicing to capture more emails and to be more environmentally friendly. With Cinch’s help, they’re setting up SMS for invoicing since their current point of sale can’t text.
For the first time, Oilstop is implementing single-use coupons. This will make their data much more accurate, allowing them to track coupon redemption and customer engagement more effectively.
Oilstop is testing the best intervals for customer retention with Cinch’s oil change interval calculator. Now, they can tweak these intervals by segment to find the sweet spot.
Switching to Cinch has revolutionized the marketing efforts at Oilstop Drive Thru Oil Change and Happy’s Car Wash. From boosting mid-week car counts to increasing phone and Google Search leads, Cinch has proven to be an invaluable tool for their business.
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